Slogan / Tagline Generator

Brand + one benefit = 30 taglines across the six classic rhetorical angles.

Quick answer: Generate 30 slogan candidates from your brand name and benefit — benefit-first, rhyme, command, and contrast angles included. Free, instant, in-browser.

How to use

  1. Enter brand name and the single biggest benefit.

About this tool

Memorable taglines use a handful of rhetorical moves: benefit statement ('Melts in your mouth'), command ('Just do it'), contrast ('X without Y'), rhyme, alliteration, and identity ('The X for Y people'). This tool applies all six to your inputs and shuffles wording banks, so every click surfaces a different shortlist to react to.

FAQ

How do I pick?
Say them out loud; the one you'd put on a van wins. Test 3 on real customers before deciding.
Long or short?
Under 6 words survives a logo; under 4 survives a billboard.